Are you under pressure to be more public facing as CFO than you have been in the past?
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Yes, this has been the scenario for more than 2 years now. There focus on revenue and profitability growth has significantly increased, but there are pressures due to stiff competition and economic slowdown. So, there are increased demands from CFO to explain the actual financial performance, business challenges and future projections. These demands both from external and internal sources. The external sources investors, analysts, capital market and stakeholders at large. The internal sources are employee and contractors who are working tirelessly based on strategic direction from the top. The CFO role is the pivotal role for facing these external and internal sources to explain the extent of target achievement and framework for the future growth.
So, CFO role is facing much more pressure to be a public facing role now than it has ever been in the past.
Its a critical embedded role of a CFO to be public facing in order to regular updates to shareholders, regulatory authorities and other interested stakeholders.
Since our company is listed its always the endeavor of the CFO to be externally available to all the stakeholders as and when needed.