Yes, it's integrated together51%
No, VMO is separated45%
Other (comment below)3%
Mostly globalized22%
Mostly regionalized67%
Mostly localized11%
Other (share in comments)
No selling.
No recruiting.
No self promotion.
Rules of EngagementFAQsPrivacy
© 2025 Gartner, Inc. and/or its affiliates. All rights reserved.
In current context , SaaS vendors directly discuss with business teams and convince them on the need/benefit of the solution. Business team evaluation generally look at immediate solution and does not look into long terms or other integration requirements. . Moreover Technology team will have minimum leverage if it come to them during the fad end of the process.
The best way forward is to have a joint team of Business users and technology members to evaluate and take a joint decision.