Which CRM (Customer Relationship Management) solutions are you currently using for your business!? What are their Pros & Cons!?

Strategy & Architecture Cloud Applications & Platforms +12 more

2.9k views2 Upvotes17 Comments

CFO, Self-employed

None

CMO in Manufacturing, Self-employed

You have one place where all you data about your customers is stored and organised and all your team members have access to it. If you had a problem with losing “that one file” or with having to search for a salesperson that dealt with specific customer, CRM will end those for good.
You are saving a lot of time because you can automate lead tracking, scoring and nurturing. Automating those also gives you comparable results since the scoring and nurturing isn't done on „gut feeling” any more. Having your data in perfect order will surely also save your time (and nerves too).
When you need it, you can use the analytical tools inside the CRM tool to have a clear view what helps you in gaining new customers and what actions leave a room for improvement. CRM also can point out which processes are ineffective and where exactly are you losing money.

For cons:

CRM implementation failure rate is still considerably high: mainly because companies pick a system that is not a good match for their business (too expensive, too complicated, lacking in features they need)
Without proper training, sales reps are unlikely to use the CRM system. If they won’t be encouraged to use the system (for example, by showing how much easier and faster the sales reps work can be by using CRM modules), they won’t use it - and what’s the point of having CRM system no one uses?
Data in CRM is everything - if the data inside the system is free of errors, up to date and organized, CRM will be a huge help. However, CRM can’t itself recognize that there are mistakes in the data or that the data is no longer relevant. There must be a person or group of people who will correct, update and sort out the data before it is put into the CRM or the results might be unpredictable.

CIO in Education, 1,001 - 5,000 employees

Salesforce. Licensing can be expensive but it's by far the best tool on the market in the CRM space.

Global Head of Strategy & Enterprise Architecture in Transportation, 10,001+ employees

Sales force

Vice President & Chief Information Security Officer (CISO) in Software, 10,001+ employees

SFDC

CTO in Software, 10,001+ employees

Dynamics. Good pricing compare to sales force and excellent integration into office

Director of IT in Education, 501 - 1,000 employees

saleforce

CIO in Manufacturing, 1,001 - 5,000 employees

Currently we are using an old version of Dynamics and we are planning to move on SFDC
Personally I have some concern to the approach sales is taking on the project they are considering the new tools the solution to the issue in data quality the are having in current CRM solution.
My hope is that during the implementation the process and the mindset will be take in consideration so the change making an unnecessary change of tools a successful story

Head IT - Infrastructure, Ops & Applications at Dhani, Indiabulls Group in IT Services, 5,001 - 10,000 employees

Microsoft dynamics CRM.

Pros:
1. Ease of integration and implementation
2. Ease of development and deployment

Cons:
1. Expensive for small and medium enterprises.

1 Reply

Director of Sales in Software, 1,001 - 5,000 employees

Same here.... DCRM... Good integrations to other MS products but the app store isn't huge and there can be a lot of customization required.

CEO in Services (non-Government), 2 - 10 employees

We're using a white-labeled version of Go High Level as it handles many of our needs for a smaller-sized business - everything from the basics of recording sales to marketing, reputation management and more all in one platform

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