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James Hooley

Head of Medical Digital at Takeda

SwitzerlandVerified Community Ambassador

Identified Expertise

Content James is Following

How much development are you doing in-house as opposed to outsourcing it?

Engineering Outsourcing & Managed Services

Less than 20%

Between 20%-30%

Between 30%-50%

Between 50%-70%

More than 70%

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5.1k views3 Upvotes

Is AI going to affect the number of jobs in your company in the next 12 months?

Culture & Values AI & Machine Learning

Yes, more jobs created

Yes, jobs lost to AI

Other (please comment)

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53.1k views12 Upvotes52 Comments

In reading the book 'When Machines Become Customers' by Don Scheibenreif and Mark Raskino, I start to be intrigued by this idea that Machine-Machine business models are rapidly developing new opportunities (enabled via IoT + AI + Cloud), and this 'explanation' starts to join the dots in a meaningful way. Definition as per Scheibenreif & Raskino: 'A Machine Customer is a non-human economic actor who obtains goods or services in exchange for payment' This has consequences, and I reference the statement in the book that resonates with me; 'today's digital channels will evolve to become tomorrow's Machine Customers' Very little is 'out there' directly on this idea in this same way (almost all of it links back to Gartner research), and I would be very interested to hear if you are engaging with this and your thoughts in general.

Cloud Relationship Management

James HooleyHead of Medical Digital at Takeda in Healthcare and Biotech2 years ago

This already resonates with me. Our phones act as a non-economic actor who buys and sells goods and services for payments. The payments come from the companies of the machines. Our data is already collected and sold in this ...read more

During a recent discussion with peers, it became apparent that the role and prominence of the "IT Business Relationship Manager" (IT BRM), has undergone significant transformations in recent years and, in some instances, has seemingly diminished from our collective operating models. Have others observed or encountered a similar trend, and if so, what factors may be contributing to this shift? Furthermore, are roles like 'Account Managers' and 'Demand Managers' making a comeback, and if they are, what insights and lessons can be learned this time around?

James HooleyHead of Medical Digital at Takeda in Healthcare and Biotech2 years ago

Our organization has embraced a Product Model with Agile. This has really impacted the way relationships and partnerships are managed. It’s not necessarily good or bad, but it created a lot more change than I think we an...read more

Looking ahead, what emerging tech expertise or skill sets do you anticipate will be most challenging to acquire, and is your organization making any changes to its talent strategy to adapt?

Talent Sourcing & Hiring People & Leadership

James HooleyHead of Medical Digital at Takeda in Healthcare and Biotech20 days ago

AI expertise will be the most challenging to acquire, as everyone is learning at the same pace. Ignoring or failing to embrace AI poses significant risks to organizations.

How do you feel about “agent pricing” versus the traditional per seat SaaS pricing model? Should companies pay less for software that requires less human overhead, or more since it replaces humans?

Cost Optimization Generative AI

James HooleyHead of Medical Digital at Takeda in Healthcare and Biotech15 days ago

Very interested to hear comments from peers on this question. The hype around agents and in general a misunderstanding of what an agent is, and how to spin up solutions, is already creating for me some quite interesting conversations ...read more

1.6k views1 Comment