Ambassador

Rinita Datta

Director of Marketing at Cisco

United StatesVerified Community Ambassador

Content Rinita is Following

In your opinion, what loyalty program feature is most effective at driving repeat business and customer loyalty?

Strategy & Architecture

Not sure

Point-based rewards

Exclusive discounts/offers

Membership tiers (i.e., VIP status)

Personalized recommendations

Referral programs

Other (comment below)

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1k views

How are you thinking about or implementing content governance strategies, especially when it comes to highly technical user generated content across multiple websites?

Peer Insights Feedback

Rinita DattaDirector of Marketing at Cisco9 days ago

This is one of the pain areas we faced daily...
1- we developed editorial guidelines to ensure precision in the messages.
2- Employ expert human reviewers especially in technical domains to ensure technical accuracy ...read more

What have you done to get happy customers to actually go out and recommend your product to others?

Customer Engagement

Rinita DattaDirector of Marketing at Cisco11 days ago

We give our happy customers options to share their success stories in different formats - case study, videos, webinars, spotlight blogs and speaking engagements. Reference customers can also be tapped for deal acceleration ...read more

237 views1 Comment

Have you rethought how you lead a remote/hybrid team at all this year? Any advice or wisdom you can share?

Peer Insights People & Leadership

Rinita DattaDirector of Marketing at Cisco5 days ago

I continue to believe that weekly all hands/team meetings (my meeting and agenda) as well as one-on-one's weekly with with each team member (their meeting, their agenda) is critical for managing the team. Further, regular ...read more