Car Manufacturers Embrace New Challenges with Digital Empowerment

The Best Path towards Digitalization for Automotive Industry under VUCA Environment

Welcome (continued)

Against such a backdrop, the industry’s digital transformation is entering a critical period with many major challenges. The success of the transformation is not only about the survival and development of market players, but also will determine the future of the industry.

After more than 40 years of reform and opening-up, China has risen to be the world’s largest automotive manufacturing country and automotive market, and the automobile sector has become a pillar industry for China’s economy. At the same time, the rapid pace of digital technology development has enabled the country to enjoy both technical and market advantages in ICV development.

Since our vigorous investment in the ICVs, the automotive industry has undertaken in-depth exploration in digitalization: domestic brands have achieved transformation through solid efforts to rank among the international leaders; multinational giants with rich experience continue to carry out in-depth localization efforts; a large number of emerging brands, relying on their native digital traits, have taken a significant share of the domestic market, and some of them even have a place in the international market.

As we can see, Internet companies are deeply involved in the digitalization of the automotive industry. By positioning itself as the “digital assistant” of car companies, Tencent integrates its capabilities in cloud computing, big data, AI and consumer connectivity to connect all aspects of the automotive industrial chain, explore the value of data elements, and actively promote the improvement of industrial ecology to create new value for the upgrading and services of the automotive industry.

The driving force of industrial innovation is technological progress, while technological progress comes from humanity’s aspiration for a better life. The digital transformation of the automotive industry should aim to make users’ trips safer and more comfortable and make products and services more efficient, enjoyable and environmentally sustainable.

Tencent actively joins the collaboration in the reorganization of automotive industrial ecology and continues to facilitate the transformation and upgrading of the industry with digital technology. We hope to build the infrastructure of intelligent mobility through the application of cloud computing, big data, AI and other advanced technologies, boost the overall evolution of the automotive industry, and improve the user experience in all aspects.

Composed based on Tencent’s practices and thoughts on the digital transformation and upgrading of the automotive industry, the report provides an in-depth analysis of the development paths and priorities of the automotive industry during the critical period of digital transformation with many challenges, in an attempt to pinpoint the impetus and direction for the future development of the industry.

Source: Tencent

 
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