Issue 2

Driving Engagement Through Digitalization

With the right focus SMB customer relationships can actually benefit

FI Market Challenges

In the last 10 years, cost pressures on banks and the move of businesses to digital has meant that the relationship between the two has become more transactional, and less engaged. Increasingly businesses are viewing their banks simply as utility service providers. To achieve ROE targets and protect against FinTech entrants, banks need to leverage technology, data and their incumbent position to rebuild engaged relationships with their business customers.

The place to start is with a better understanding of the challenges faced by businesses. By helping them find effective solutions to these issues, banks can demonstrate knowledge, commitment and support.

Moving Towards Relationships of Value

Case Study

How MasterCard is changing its relationship with SMBs

With the launch of a platform for MasterCard, SMB customers now have access to the everyday support they need to take on the challenges of running a business.

As a small business I face these challenges:

How do I manage the company's finances and get paid quicker?
Sage One is an easy-to-use accounting software, which answers these questions.
How can I keep my data safe and protect the business against system crashes and theft?
Mozy pro provides reliable, automatic data back-up, automatically backing up your important data.
I want to be seen in the online market with a professional and affordable website.
Mono.net is a website builder with hosting and built-in card payments that enables you to design a professional looking website with e-commerce capabilities.
How do I record all the expenses that the business incurs?
Xpenditure is a simple expense management tool which enables you to upload images of your receipts, saving you time on data entry and cutting the risk of losing receipts.
Source: BCSG