What's Stopping Businesses From Adopting Customer-In Strategies?
The primary challenge preventing businesses from going all-in on customer-in is that there is no single enterprise system that serves the entire user journey. Instead, multiple solutions service individual needs, for example: product master data lives in one system of record, while pricing exists in another while customer information is scattered across the organization. This is a core limitation of a technology-out approach. But out of this void, FPX sees an opportunity for CPQ to bridge the gap in creating a true omnichannel, customer-in approach.
CPQ can act as the Experience Management Platform to unify data and processes from a diverse ecosystem of technologies and sources and create the single, cohesive user experience across all end users – from buyers and sellers to distributors, suppliers, CSRs, account executives, specifiers, purchasers and beyond – and deliver on the promise of a harmonized omnichannel solution.
