Approximately what percent of your company’s budget for data-driven initiatives is dedicated to people and skills? (e.g., acquiring new talent, developing existing talent)

1-10%28%

10-25%54%

25-50%14%

50% +3%

Other

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Proven outcomes – Documented success stories and measurable KPIs35%

Implementation confidence – Detailed plan, risk mitigation, and resource readiness48%

Total cost – Clear TCO, price protections, and exit terms39%

Innovation & future readiness – Ability to scale, adapt, and support emerging needs13%

Vendor relationship strength – Cultural fit, governance model, and executive commitment12%

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Yes73%

No26%