Which area of digital transformation should financial institutions prioritize to ensure long-term sustainability?
Cybersecurity and data protection 17%
Process automation and optimization 33%
Enhancing data analytics capabilities 33%
Leveraging AI for personalized services17%
Others (comment below)
6 PARTICIPANTS

In order to attract and keep customers, personalization of services, seems to be very important across many sectors not only in financial services. With the advent of social media channels and the creation of business apps wanting to mimic those, personalization has become an important tool for matching customers with products and services they might need in record time.