What is the biggest inhibitor to data-driven culture?

Risk aversion (overly stringent data governance)5%

Low data literacy across org44%

Low business literacy in data teams23%

Low maturity of D&A function (technical limitations)19%

Adversarial relationships between teams4%

Poorly defined data strategy5%

Something else1%

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Product9%

HR39%

Marketing29%

Sales25%

Finance27%

Operations19%

Customer Support12%

Legal and Compliance13%

IT/Technology12%

Supply Chain11%

Research and Development (R&D)9%

Executive Leadership8%

Some other team3%

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Data Integration (e.g., Fivetran, Talend, Apache NiFi)17%

Data Warehousing (e.g., Snowflake, BigQuery, Redshift) 46%

Analytics & BI (e.g., Tableau, Power BI, Looker) 33%

Data Governance (e.g., Collibra, Alation, Informatica)29%

Data Engineering & Pipelines (e.g., dbt, Airflow, Prefect)19%

AI/ML Platforms (e.g., Databricks, SageMaker, Vertex AI) 15%

Metadata Management (e.g., Amundsen, DataHub)8%

Other 2%

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