What Customer Data Platform (CDP) does your marketing organization use?
Treasure Data CDP50%
Segment
Bloomreach
SAP CDP
Tealium AudienceStream
Insider
We don't use a CDP25%
Other (comment below)25%
8 PARTICIPANTS
Treasure Data CDP50%
Segment
Bloomreach
SAP CDP
Tealium AudienceStream
Insider
We don't use a CDP25%
Other (comment below)25%
Yes58%
No40%
Unsure
we need to have context and be able to act within seconds of the event29%
we need to have context and be able to act within minutes of the event50%
we need to have context and be able to act within hours of the event6%
real-time responses to events are not critical to our business operations14%
No selling.
No recruiting.
No self promotion.
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