What Customer Data Platform (CDP) does your marketing organization use?

Treasure Data CDP50%

Segment

Bloomreach

SAP CDP

Tealium AudienceStream

Insider

We don't use a CDP17%

Other (comment below)33%

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Sr. Director, Marketing Technology & Enterprise Products in Consumer Goods2 years ago

We are evaluating Salesforce Data Cloud

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We have formal training sessions for all critical systems43%

We have Quick Reference Guides available57%

They get buddy training from someone else in the team51%

We don't. It's sink or swim.3%

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We don’t work with partner agencies 20%

Strategic innovation50%

Creative excellence30%

Timely delivery60%

Cost efficiency40%

Client collaboration10%

Something else (comment below)

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