What Customer Data Platform (CDP) does your marketing organization use?

Treasure Data CDP50%

Segment

Bloomreach

SAP CDP

Tealium AudienceStream

Insider

We don't use a CDP25%

Other (comment below)25%

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Sr. Director, Marketing Technology & Enterprise Products in Consumer Goods2 years ago

We are evaluating Salesforce Data Cloud

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Yes58%

No40%

Unsure

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we need to have context and be able to act within seconds of the event29%

we need to have context and be able to act within minutes of the event50%

we need to have context and be able to act within hours of the event6%

real-time responses to events are not critical to our business operations14%

View Results