What Customer Data Platform (CDP) does your marketing organization use?
Treasure Data CDP56%
Segment
Bloomreach
SAP CDP
Tealium AudienceStream
Insider
We don't use a CDP22%
Other (comment below)22%
9 PARTICIPANTS
Treasure Data CDP56%
Segment
Bloomreach
SAP CDP
Tealium AudienceStream
Insider
We don't use a CDP22%
Other (comment below)22%
The case will settle; zero to minimal impact71%
Yes! But effects and repercussions are unknown29%
User experience metrics14%
Revenue/conversion impact53%
Technical compliance4%
Brand growth62%
Market growth5%
Cost/resource efficiency
Something else (comment below)
No selling.
No recruiting.
No self promotion.
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