What Customer Data Platform (CDP) does your marketing organization use?
Treasure Data CDP50%
Segment
Bloomreach
SAP CDP
Tealium AudienceStream
Insider
We don't use a CDP25%
Other (comment below)25%
8 PARTICIPANTS
Treasure Data CDP50%
Segment
Bloomreach
SAP CDP
Tealium AudienceStream
Insider
We don't use a CDP25%
Other (comment below)25%
Internal insights (ex: sales feedback, customer service data) 94%
External insights (ex: customer reviews)
Trust both equally 6%
Sales/Marketing23%
Competitive Analysis35%
Product Innovation23%
Training8%
Business Forecasting6%
Other (please note in the comments)1%
No selling.
No recruiting.
No self promotion.
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