How important is the ability of your IT systems to enable real-time operational responses to business-critical events, such as a customer purchase, a fraudulent transaction, network failure or security breach?

we need to have context and be able to act within seconds of the event19%

we need to have context and be able to act within minutes of the event60%

we need to have context and be able to act within hours of the event6%

real-time responses to events are not critical to our business operations14%

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Predicting customer behavior 13%

Personalizing marketing efforts 16%

Optimizing ad targeting57%

Enhancing customer segmentation 5%

We do not use AI for customer analytics 7%

Something else (comment below)

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