How can marketers strike the right balance between leveraging AI to enhance marketing strategies while maintaining the human touch and personalization that customers value?

Innovation & Emerging Trends Peer Insights

Understand customer preferences53%

Use AI for data analysis and insights47%

Focus on human creativity and storytelling53%

Personalize customer interactions20%

Humanize AI-driven interactions40%

Monitor and adapt40%

Test and optimize27%

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Communications Manager in Finance (non-banking)2 years ago

IMHO is the answer enclosed in the question. Do use AI to enhance your creativity and work more out of the box. It comes up with ideas faster and beyond your imagination with the right prompting. However, you as a marketeer know you clients at best. Also can interpret the personal touch and company specific details best. So, combine best of both worlds.

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