How much trust do you place in traditional market research firms/analysts when it comes to making major software purchase decisions?

Strategy & ArchitectureVendor/Product Recommendation

Completely Trust9%

Somewhat trust74%

Somewhat distrust11%

Do not trust at all3%

Not Sure

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Strategic Banking IT advisor in Banking2 days ago

Vendor Independant Research firms/analysts are more trustworthy than professional service firms (like the Big 4).  I like to mix the advice of more than one research firm, as it gives a better guideline.

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