How has your organization's marketing budget been affected by changing consumer spending patterns driven by the potential recession?

Relationship Management Peer Insights

Significant increase33%

Slight increase67%

No change0%

Slight decrease0%

Significant increase33%

It hasn't been affected0%

3 PARTICIPANTS

496 views1 Comment

Director of Marketing in Software, 501 - 1,000 employees

Clicked the wrong response--actually we are 'slight decrease'

Content you might like

Here is a kicker for the New Year, what do you see as the biggest impediment to the C-Suite going from surviving to thriving?

Peer Insights People & Leadership

Team Work (lack of)37%

Personal Time (not enough)56%

Professional Development (need more)46%

Team Retreat (need to re-connect)19%

Tech Education/Simplification12%

344 PARTICIPANTS

4.2k views3 Upvotes8 Comments

What are your thoughts around ads potentially being introduced to Amazon Prime?

375 views

Over the next 6 months, what social media channel will your marketing team be primarily focused on?

Strategy & Architecture Peer Insights

Facebook33%

Instagram0%

Tik Tok0%

X (fka Twitter) 33%

YouTube0%

Snapchat0%

Pinterest0%

LinkedIn33%

Other (comment below) 0%

3 PARTICIPANTS

50 views

How prepared is your organization for "cookie-less" internet browsing? Do you think programs like Google Topics are going to be sufficient?

Disruptive & Emerging Technologies Peer Insights

265 views

What metrics of success have you found to be most beneficial for assessing the real-world impact of a PR or AR campaigns?

Strategy & Architecture Peer Insights

Director of Marketing in Software, 1,001 - 5,000 employees

Impacts of PR and AR efforts are often measured by metrics like the quantity of activities (e.g., analyst engagements, inquiries, briefings) and the level of coverage (e.g., share of voice in the market, positioning in Magic ...read more

324 views1 Comment