SEO leaders — What are your thoughts on the Google Monopoly lawsuit? How will you be pivoting your SEO strategy to adjust for potential changes to Google's search model?

The Google Monopoly lawsuit is definitely a wake-up call for the SEO community. While the outcome is still uncertain, it’s a good reminder to diversify our strategies and not rely solely on Google for traffic. I’d consider exploring multi-channel approaches like social, newsletters, and direct engagement—while also doubling down on content that builds authority and trust signals, which tend to perform well even if ranking algorithms shift. Structuring content clearly and focusing on user intent will help future-proof SEO efforts, and keeping an eye on emerging search platforms or AI-driven discovery tools could provide additional opportunities to stay ahead.

Before changing the SEO strategy, which is developed with consideration of Google's algorithms, it's essential to understand what Google has allegedly violated. It's likely that a revision of the SEO strategy won't be necessary because Google will probably appeal the decision.