Which research firm do you trust more?




1.6k views2 Upvotes1 Comment

CEO in Manufacturing, 11 - 50 employees
My concern with research firms in general is that the content they create is usually dated and the sources are questionable. Over my 30+ year career I've found that their reports are useful if I want to quickly learn about a new market but if you are in the market and leading a transformation, they are more interested in your content to package into their surveys than you getting value from their survey/reports. This makes innovators or movers and shakers in specific industries less likely to respond to those surveys since it is much more advantageous to the research firm than the participant. That decreases participation and the value of the survey.  What I'm most excited about with the Pulse platform is that it has solved those problems. The people in this community are the movers/shakers, experts, and decision makers. I can see the pulse from that group immediately if I participate. That motivates me to be more engaged/active, which increases the value of the platform. This is the exact opposite of what a Gartner or Forrester are able to achieve.

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