In your opinion, what demographic is the most difficult to reach organically? Can you share some advice below on how you have managed to break through to this group?

Process ManagementRelationship Management

Baby Boomers26%

Gen X33%

Millennials37%

Gen Z3%

Another group (comment below)

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SVP of Marketing in Bankinga year ago

Gen X has purchasing power, but they're often forgotten about. Creatively, nostalgia has worked with this group but getting their attention from a channel perspective has been elusive. I've seen success in direct mail, but the ROI gets compressed due to expense. 

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In your opinion, what demographic is the most difficult to reach organically? Can you share some advice below on how you have managed to break through to this group? | Gartner Peer Community