In your opinion, what is the top barrier your marketing and sales team face when managing effective lead handoff and conversion? Select all that apply.
Not sure
Lack of qualified leads36%
Lack of clear communication15%
Lack of leadership12%
Misaligned goals and incentives between the two teams35%
Data silos33%
Lack of an integrated tool23%
Limited sales enablement resources19%
There are no barriers to this at my organization9%
Other (comment below)
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