In your opinion, what is the top barrier your marketing and sales team face when managing effective lead handoff and conversion? Select all that apply.

Not sure

Lack of qualified leads36%

Lack of clear communication15%

Lack of leadership12%

Misaligned goals and incentives between the two teams35%

Data silos33%

Lack of an integrated tool23%

Limited sales enablement resources19%

There are no barriers to this at my organization9%

Other (comment below)

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Sales/Marketing21%

Competitive Analysis36%

Product Innovation23%

Training8%

Business Forecasting6%

Other (please note in the comments)3%

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Fully integrate for the best customer experience30%

Somewhat integrate, but cautiously69%

Rely on human interactions, AI should play a minor role

Do not use AI in customer interactions

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