Over the next 12 months, how much of your marketing team's budget will be spent on GenAI tools?

All of our budget7%

Most of our budget (50-100%)25%

Some of our budget (10-50%) 27%

Not much of our budget (<10%) 39%

We aren't investing in GenAI

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Chief Marketing Officer4 months ago

I've found these tools are relatively cheap. 

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Once a year56%

Twice a year35%

Every quarter8%

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Lyft26%

Netflix34%

Twitter16%

Coinbase15%

Shopify7%

Stripe14%

Microsoft20%

Snap9%

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Chime10%

Tesla12%

Soundhound9%

Astra2%

Other (fill in)2%

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