Over the next 12 months, how much of your marketing team's budget will be spent on GenAI tools?

Innovation & Emerging TrendsPeer Insights

All of our budget7%

Most of our budget (50-100%)25%

Some of our budget (10-50%) 27%

Not much of our budget (<10%) 39%

We aren't investing in GenAI

45 PARTICIPANTS
3.1k viewscircle icon1 Comment
Sort by:
Chief Marketing Officer6 months ago

I've found these tools are relatively cheap. 

Content you might like

How do you think AI will disrupt business across industries? Add to my list: 1. Content creation 2. Photos and video production 3. Basic coding and debugging 4. Strategic analysis to be highly complimented 

Read More Comments

In the past six months, have you noticed any changes in consumer spending in your target market?

Significant increase in spending10%

Slight increase in spending57%

No changes8%

Slight decrease in spending21%

Significant decrease in spending2%

View Results

Are you facing any of these challenges with consumer audio data for marketing campaigns?

Data analysis challenges (i.e. building systems to analyze audio data)50%

Privacy conerns10%

Consumer hesitation40%

Legal/government compliance

Other (comment below)

View Results

We recently launched an internal news app to keep employees informed and connected to what's happening in the company.  I’d love to learn from your experiences what best practices or creative tactics worked well for sustained engagement? Any lessons learned or pitfalls to avoid? Our goal is to make this a go-to channel for company news and updates, so any advice or examples would be greatly appreciated! 

Has anyone used Adobe Express (or Canva) to help non-designer colleagues to create on-brand deliverables more easily? What's that experience been like?

Read More Comments