Over the next 12 months, how much of your marketing team's budget will be spent on GenAI tools?

Innovation & Emerging TrendsPeer Insights

All of our budget8%

Most of our budget (50-100%)22%

Some of our budget (10-50%) 27%

Not much of our budget (<10%) 41%

We aren't investing in GenAI

41 PARTICIPANTS
3k viewscircle icon1 Comment
Sort by:
Chief Marketing Officer2 months ago

I've found these tools are relatively cheap. 

Content you might like

How have GenAI insights impacted your organization's ability to optimize the customer journey overtime?

Significantly positive impact18%

Somewhat positive impact43%

No change36%

Somewhat negative impact

Significantly negative impact

Not applicable

View Results

What are the fundamental leadership capabilities that are needed for an era of exponential technology and AI innovation?

Read More Comments

Why do you think there are so few mature AI-driven autonomous pentesting solutions on the market, and why does this topic seem to generate more hype than in-depth technical discussion?

Read More Comments

What’s your top barrier to adopting AI-driven pentesting?

Lack of mature vendor solutions47%

Trust in AI accuracy60%

Budget constraints27%

Skills to operate the tools53%

View Results

Retailers with solid data strategies move 2–5x faster when making decisions. But here’s the thing - many are still running on fragmented or outdated data. Demand signals don’t line up, pricing is siloed, and ops metrics lag behind. The best retailers connect it all - demand, pricing, operations - so they don’t just move quickly, they move with clarity. What are some powerful practices for industry data sourcing on merit data and technology's page? If you’re in retail, where do you see the biggest cracks: demand, pricing, or ops?