What percent of your IT vendor budget is spent on startups?
>20%16%
16-20%42%
11-15%11%
5-10%7%
<5%22%
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Proven outcomes – Documented success stories and measurable KPIs35%
Implementation confidence – Detailed plan, risk mitigation, and resource readiness48%
Total cost – Clear TCO, price protections, and exit terms39%
Innovation & future readiness – Ability to scale, adapt, and support emerging needs13%
Vendor relationship strength – Cultural fit, governance model, and executive commitment12%
What advertising software or tools have you found most effective for managing campaigns at scale? I’m especially curious about platforms that help with automation, reporting, and creative testing. Have you come across any that truly cut down on manual work without sacrificing control?
Which of Gartner's 2025 top 10 strategic technology trends have you already started exploring for your organization? (select all that apply)
Agentic AI39%
AI Governance Platforms40%
Disinformation Security24%
Post-Quantum Cryptography24%
Ambient Invisible Intelligence18%
Energy-Efficient Computing20%
Hybrid Computing27%
Spatial Computing10%
Polyfunctional Robots3%
Neurological Enhancement2%
