What do you prioritize most in sales enablement?

I agree with this as long as those doing the enabling are experts in the subject.  Since the pandemic, I've seen too much reliance on curated videos vs. live deal coaching on complex enterprise deals.  My clients would cite the impartiality, expertise and insights I bring as an external deal coach as game-changers to pay for impact not time, speak in the voice of their specific client's C-Suite and free sales leaders to prioritize strategy and operations.

We do both.  Start inside, and take it to your channel.

I view both choices as being equally important to drive enhanced and consistent performance.

Product training helps sales people get attention, but does little to make future clients want to return a seller's calls after they’ve seen a demo and have pricing. Enterprise sellers need training on building relationships, helping sponsors speak the language of their C-suite and securing executive support with clearly defined business cases.

Even though I work with companies to provide enablement services and training, the focus should be on long-term internal coaching and mentoring. I encourage it and I'm seeing this more often than not. External training is pretty useless if there's not a continuity plan that helps to compound the initial impact