What should be priority number one when stepping into a new role as a CMO?

LeadershipPeer Insights

Assessing the marketing team and skills 17%

Integrating into the broader corporate culture 6%

Understanding customer needs and market dynamics21%

Evaluating current marketing strategy and campaign results 26%

Developing new marketing strategy to replace previous marketing 8%

Aligning marketing to broader organizational goals 16%

Networking and building relationships with other leaders

Something else (comment below) 3%

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AVP of Student Experience Marketing and Communications in Education10 months ago

I think it would be challenging to limit it to just one. I would assume coming into CMO role would require a broad assessment of all these areas with equal focus. If were to bucket this into a category - I'd focus on the people related priorities first -  understanding the people and culture dynamics.

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