What should be priority number one when stepping into a new role as a CMO?
Assessing the marketing team and skills 17%
Integrating into the broader corporate culture 6%
Understanding customer needs and market dynamics34%
Evaluating current marketing strategy and campaign results 13%
Developing new marketing strategy to replace previous marketing 8%
Aligning marketing to broader organizational goals 16%
Networking and building relationships with other leaders
Something else (comment below) 3%
29 PARTICIPANTS
I think it would be challenging to limit it to just one. I would assume coming into CMO role would require a broad assessment of all these areas with equal focus. If were to bucket this into a category - I'd focus on the people related priorities first - understanding the people and culture dynamics.