What should be priority number one when stepping into a new role as a CMO?

Assessing the marketing team and skills 18%

Integrating into the broader corporate culture 8%

Understanding customer needs and market dynamics21%

Evaluating current marketing strategy and campaign results 14%

Developing new marketing strategy to replace previous marketing 6%

Aligning marketing to broader organizational goals 27%

Networking and building relationships with other leaders

Something else (comment below) 2%

35 PARTICIPANTS
942 viewscircle icon1 Comment
Sort by:
AVP of Student Experience Marketing and Communications in Educationa year ago

I think it would be challenging to limit it to just one. I would assume coming into CMO role would require a broad assessment of all these areas with equal focus. If were to bucket this into a category - I'd focus on the people related priorities first -  understanding the people and culture dynamics.

Content you might like

Improved45%

Stayed the same39%

Decreased11%

Become more difficult3%

View Results

More readily available51%

Harder to access37%

Same as before11%

Become less reliable

View Results
Read More Comments