What's the biggest mistake marketing teams make when trying to sell to IT buyers?

Generic outreach (Are you a bot? All IT folks are not the same)24%

Not identifying a relevant pain point (How can you help me solve the problem I actually have?)46%

Disparaging the current tech stack (Don't call my baby ugly. Show me how you can partner with me)17%

Providing unrealistic timelines (I know from experience this timing won't work)6%

Leaving it all to me to build the business justification (Partner with me to find relevant ROI)3%

Other (comment below)0%


3.2k views1 Upvote6 Comments

CIO, Senior VP in Finance (non-banking), 1,001 - 5,000 employees
I could go on FOREVER about how bad the marketing is to me. From email addressed to the wrong person, to coy 'I enable high performance' emails...  the list of bad marketing could go on forever. MOST OF ALL< STOP CALLING!!!
1 3 Replies
GVP in Software, 10,001+ employees

Lol. How about the 'I'd like to connect with you.' requests on LinkedIn?

CIO, Senior VP in Finance (non-banking), 1,001 - 5,000 employees

Exactly!!! I get it, these people have a job to do.. but their tactic pretty much guarantee that I will NEVER do business with them!!

Director in Manufacturing, 1,001 - 5,000 employees

LinkedIn should not even allow a generic connect request.  If you don't put in some clarifications it's pretty rare for me to accept a connection, unless its someone I just physically met at a meeting, party, in the neighborhood.   But LinkedIn is becoming Facebook, so at some point it won't be a business platform at all

CTO in Healthcare and Biotech, 11 - 50 employees
There oughta be an option that says All of the above
Senior Information Security Manager in Software, 501 - 1,000 employees
I gave this webinar a few years ago highlighting some of the very worst email marketing techniques I have seen. And a few good ones.

And it still continues, and I keep getting marketing emails that beg to be marked as spam.


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