Sales enablement folks, which pipeline metric is most important at your company? Share why in the comments!

Number of deals0%

Average conversion rate0%

Average deal size100%

Average win rate0%

Average deal velocity0%

Something else0%


37 views1 Upvote1 Comment

Founder in Services (non-Government), 2 - 10 employees
Deal size is important, as closing small deals often take the same effort as big deals.  I am not concerned about speed as we just always ensure the pipe is full, and then deals will land when ready. 

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Generating revenue14%

Booking meetings71%

Equal focus14%


57 views1 Upvote1 Comment

Senior Director, Head of Value (EMEA/APAC) at Certinia in Software, 1,001 - 5,000 employees
Active listening to challenges, pains and objectives
Good discovery facilitation
Support in building a business case
Price flexibility (not drops per se)
Focus on customer experience

155 views1 Upvote1 Comment

CTO in Software, 201 - 500 employees
Without a doubt - Technical Debt! It's a ball and chain that creates an ever increasing drag on any organization, stifles innovation, and prevents transformation.
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