Sales enablement folks, which pipeline metric is most important at your company? Share why in the comments!

KPIs, Metrics & Reporting Customer Engagement

Number of deals20%

Average conversion rate33%

Average deal size13%

Average win rate27%

Average deal velocity7%

Something else

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VP of Sales in IT Services2 years ago

Conversion rates feed how you structure your business and where your issues lie. If you match your "selling" to the conversion rates that you have to get to where you want, then you can leverage everything else to help you also.

Founder in Services (non-Government)2 years ago

Deal size is important, as closing small deals often take the same effort as big deals. I am not concerned about speed as we just always ensure the pipe is full, and then deals will land when ready.

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