What voice of customer analysis tool do you use today?

Process ManagementRelationship Management

Qualtrics18%

Birdeye14%

CustomerGuage30%

InMoment6%

SentiSum4%

In-house tool14%

Something else (comment below)11%

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7 months ago

Clearly Rated -- really like their reporting - ease of use, knowledge of professional services industry 

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User experience metrics8%

Revenue/conversion impact66%

Technical compliance8%

Brand growth75%

Market growth

Cost/resource efficiency

Something else (comment below)

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Which KPI(s) are you using to evaluate the impact of AI and automation across your marketing efforts?

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Something else (comment)8%

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How do you approach strategy when you need to reduce martech “maturity debt?” How do you address utilization and redundancy while protecting vital infrastructure?