Within your organization, which line of business or department is most demanding of data to support customer experiences?

End-User Services & Collaboration Data & Analytics

IT support17%

Customer service support37%

Marketing / Sales27%

Operations / Distribution10%

Human Resources6%

Legal

Other (comment below)

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Director of Data in Healthcare and Biotecha year ago

Our strategy teams and studio teams are actually the most demanding regarding data to support customer experiences.

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