According to the Wall Street Journal, audiences are less engaged on social media channels and are posting less frequently. In response, how do you think marketing teams should be adjusting their social media strategy?
Sort by:
Social Media for brands is nowadays more about visibility and not about active interaction. People are overfeed with socalled interactive content.
Focus on quality over quantity of posts.
Focus on relevant and targeted content is definitely the big one. Creative usage of snappier videos and shorter content formats with 1 or 2 takeaways is definitely helping retain engagement.
A smart pivot for a declining social media engagement is to focusing on content quality over quantity and diversifying across platforms, including emerging digital spaces.
Better leverage your data analytics as it’s crucial for understanding audience behavior. Based on that, build an online community and messaging that resonates with the consumers. It's essential to be flexible, experiment, and integrate social media with other marketing channels as a hedge as well as social media may be declining but there are still many platforms that are able to provide huge exposure and impressions.
Post less. If the market in social media is getting "tired" of seeing posts, then forcing it will ony hurt your audience base. Post less. Post better quality. Keep it short.