Based on your experience (and please if you have any supportive links to research or studies) - what should be the proportion for budgeting between content creation, promotion and evaluation? Say 30-30-30? Or different?

1.1k views1 Comment

Sort by:

Head- Marketing And Customer Life Cycle in Telecommunication2 years ago

Based on the experience. There is no set rules for proportion for CC, CP and CE.. It varies from project to project.. In case of green field projects, in earlier cases Evaluation gets more weightage to decide upon right content creation followed with content promotion strategy. Based on early learning’s and insights based on internal and external stakeholders, you can then change your proportions . You need to be realistic to know your growth marketing kpi and business kpi based on ROI in long term

Content you might like

For your primary business use case, how does ChatGPT-5 compare to competitive AI models you use (e.g., Claude, Gemini, Mistral, etc.)?

Significantly better22%

Somewhat better24%

About the same32%

Somewhat worse8%

Significantly worse

Have not used ChatGPT-514%

View Results

In your day-to-day work, how do you find yourself using AI the most? Which AI tools do you rely on most heavily?

We are a membership organisation that offers ongoing subscription, education and events. We are on Microsoft Dynamics (CE and F&O) and we are looking at implementing a new ecommerce platform to streamline our purchasing experience, enable personalised product offers, bundling etc. We utilise the Adobe stack for marketing - Marketo, Target, personalisation etc. Has any one had experience implementing Adobe Commerce or MS ecommerce CSU, and any recommendations in terms of maturity of both products, time to implement and costs. Any advice would be greatly appreciated

Looking for Best Practices for Onboarding Team to Salesforce Commerce + Maximizing Signature Success Support Our organization recently invested in Salesforce Commerce Cloud along with Signature Success support, and I'm looking for guidance on how to effectively onboard our team and maximize our platform investment. Add'l details below. Current Situation: New Salesforce Commerce implementation Team needs baseline understanding of platform services and capabilities Have Signature Success support package Plan to work with integration partner for instance-specific customization and training (Phase II) What I'm seeking advice on: Team Upskilling Strategy: What's been most effective for getting your teams up to speed on Commerce Cloud fundamentals? Any recommended learning paths, certifications, or training approaches? Leveraging Signature Success: For those with similar support tiers, how have you maximized value from this investment? What should we be asking for or utilizing that we might not be aware of? Pre-Integration Foundation: Before diving into our unique instance configuration, what baseline knowledge/skills should our team have to make the most of working with our integration partner? I'd appreciate any lessons learned, resources you'd recommend, or pitfalls to avoid during this initial capability-building phase.

Since upgrading to ChatGPT-5, how would you describe your overall experience compared to previous versions (e.g., GPT-4o)?

Significantly better18%

Somewhat better28%

About the same30%