What would be the strategy to raise awareness among small businesses about investing in Cybersecurity?

To raise cybersecurity awareness among small businesses, focus on simple education, real-world examples, and partnerships with local organizations. Use digital campaigns and highlight how cybersecurity protects business continuity and customer trust

Speaking directly to the immense risk it poses to all areas of the business would be a key starting point, effectively risking a complete shutdown, if not financial ruin, and using real life examples of how disruptive this could be. Also focusing on a step-wise approach to addressing financial risk, operational risk, reputational risk would help organize the breadth of sub-topics.