What customer data elements are most important in increasing customer engagement?

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VP of Data in Media2 years ago

Ultimately, a personalized offering will increase customer engagement. So, in regards to a platform this would look like developing a feature that prioritizes your products based on the order of preferences of the individual customer. For instance, I’d rather use a food ordering app that conveniently prompts me with items based on my past preferences than one that offers me savings and discounts.

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