As the demand grows for CMOs to prove their business impact, the strategic use of AI-powered Martech tools becomes imperative. Are there any tools currently available that seamlessly integrate a client's ROI model with real-time insights into sales funnel progression and lead quality? (This would ensure that the impact of each sale is promptly assessed rather than waiting until the campaign's conclusion for aggregated results.)

2.1k viewscircle icon6 Comments
Sort by:
CMO in Bankinga year ago

My customer's usage & behavior data (gathered in Amplitude) synched into my CRM (Hubspot) to 1) power automation to increase usage and adoption and 2) be better at analysing my pipe with lead scoring

CMOa year ago

Thank you so much everyone I truly appreciate your responses. 

CMO in Softwarea year ago

It's true, AI-powered marketing tools automate touchpoint capture across the buyer's journey, boosting close rates and efficiency. Data accuracy is however vital, aiming for a single source of truth like SFDC. Options like Exceed.ai and Drift automate sales conversations, integrating seamlessly with Salesforce, HubSpot, or Zendesk. But segmenting based on the total addressable market aids tool selection. If you sell into commercial, you might not need an AI based AMB tool. Simplifying the tech stack is anyhow a trend, reducing redundancy by consolidating tools for enhanced efficiency and clarity.

Lightbulb on1
CMO in Services (non-Government)a year ago

There are a few AI tools such as Systeme: Offers an all-in-one sales funnel software, Phonesites: provides real-time analytics and lead notifications for funnels and landing pages. Clickfunnels and Sales Mind AI these tools leverage AI to automate marketing tasks, personalize customer interactions, provide data-driven insights, and optimize marketing campaigns. Remember that each tool has its unique features and pricing, so consider your specific needs and budget when choosing the right AI tool for your sales funnel optimization.

Director, Marketing ops and comms in IT Servicesa year ago

We are implementing AI across our sales and martech stack. I found tools like Qualified, Salesforce Einstein GPT, Salesloft, Dripify etc. to be very efficient.  They help in personalizing, filtering, redirecting qualified leads, give account insights which are helpful to sales and automate outreach efforts.

Lightbulb on1

Content you might like

Sales10%

Marketing28%

Accounts Payable23%

Accounts Receivable15%

Legal7%

HR11%

Other (pls comment)2%

View Results