Would hiding the navigation menu buttons behind a hamburger menu or other clickable option be worth exploring for a B2B website? Why or why not?
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🙅♀️ For Desktop Primary Nav: Generally, NO.
B2B users = efficiency first! Hiding the main nav adds clicks and slows them down. They know what they want and need to find it fast.
Visibility matters: You lose immediate discoverability of your products/categories.
Wasted space: Desktops have room! Don't hide key info unnecessarily.
✅ For Mobile & Other Cases: YES!
Mobile is essential: Hamburger is the standard and best practice for small screens.
Secondary nav: Totally fine for less critical links like "About Us" or "Careers."
Minimalist design: Maybe if your site is super simple (but rare for B2B).
✨ B2B Best Practices
Keep desktop nav visible & clear.
Always use hamburger for mobile.
Think hybrid: Visible main categories + hidden sub-menus.
Lean on search/filters: These are critical for complex B2B catalogs.
Test with users! Always see what works best for your audience.
I agree with TSHEPISO.
The use of the hamburger menu is tied to the space availability within the screen.
While it's not the only way to do it, it's certainly one of the most common ones.
This is recommended for mobile devices, as they have limited screen space.
But for a desktop, it can be applicable in specific areas where designs are minimalistic and navigation is already streamlined. The aim is to prioritise a user-friendly experience to enhance customer service
Maybe for the mobile version.