What departments or business areas own your social media guidelines and advocacy training for employees?

Guidelines owned by compliance. Marketing all else

Marketing owns all the social media and ensures that compliance and policies are strictly enforced and monitored.

Marketing owns this as it is brand risk/reward.  We partner with Talent to ensure all understand our policies but Marketing monitors and follows market are where trends are going. 

Social media guidelines: Compliance, certainly, but Marketing is closely consulted on our social media policy.