Do you have confidence in the sustainability commitments made by companies like Google, Facebook and Amazon?

We're just scratching the surface on sustainability. I still have a hard time trusting that big corporations are really doing everything they claim. There's a lot of virtue signaling and Amazon is a classic example. Amazon claims to do things on the compute side, yet if I purchase one pen or 50 different items, I can get them delivered in 50 different packages in the fastest way possible. Amazon has single-handedly influenced consumer behavior such that small businesses now have to adhere to those standards, or else people won't buy from them, they’ll just buy from Amazon. That's unsustainable behavior. Unless the responsibility happens at the revenue where they're actually making money, then the back end stuff is good. It creates good publicity, and it does help the environment. But it also has to change.

Google, Microsoft, Amazon and Apple have all achieved digital infrastructure offsets already, meaning that they're already using 100% renewable energy for all their data centers and their real estate aspects. And they're all trying to drive even further. The Greenpeace report released in 2012, “How Clean is Your Cloud?” went after Facebook first. I was at eBay at that point, and it was a very interesting time because they called everybody out on whether they were truly committed to renewable energy and sustainability. If you fast forward from then to now, we've got these results—not that we liked Greenpeace’s tactics, because it was more combative. But they eventually turned it into Clicking Clean, and then everybody was collaborating. It was a positive thing rather than an attack, and that's worked out well.