How do you facilitate collaboration between marketing teams and data analytics teams?

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Head of Data Strategy in Software, 51 - 200 employees
A great approach here would be to embed a D&A function within a marketing organization, but with a reporting relationship back into IT.  
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Community User in Software, 10,001+ employees

Agreed. Does your organization have a D&A function within your marketing team? What is your experience?

Head of Data Strategy in Software, 51 - 200 employees

We do not given our relatively small size.  However, in previous roles I've managed analytics functions within marketing, and it's worked extremely well.   We had a team of about 8 people, with 2 of those people dotted line reporting to me, but hard-line reporting back into IT.  They were the 'glue' between the groups to ensure consistency across technologies and governance policies.  

, Self-employed
There's a role for everyone. You need to define the role that each team plays and what those roles look like side-by-side. Leadership must have a clear idea of how these teams are built and how they can work to complement each other.
By integrating workflows beginning at intake and ensuring all key parties are at the table from the onset to ensure collaboration and alignment.

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