How do you prioritize and evaluate which emerging digital commerce trends to follow versus which to pass on?

AI should simplify tasks and save time, not add complexity. Making life easier for users should be the focus of technology development.

Iterating on existing products is preferable to creating multiple integrations. Consolidation and efficiency are key to serving core customers effectively.

The focus should be on solving specific problems rather than being swayed by the latest features. Understanding desired outcomes and finding efficient solutions is essential.

AI and blockchain are technologies that will continue to impact business processes. Marketers should focus on solutions that iterate on existing products rather than adopting fragmented approaches. The best products will continue to be enhanced, leading to an amalgamation of technologies that improve lives.

Curiosity is fundamental when prioritizing and evaluating emerging digital commerce trends. An open mindset and continuous learning enable you and your team to swiftly pivot on ideas and embrace valuable digital innovations.

When assessing a new trend, I first ask three critical questions:
- Is it a competitive game-changer?
- Would it add value for our customers?
- Does it align with strategic objectives?
Beyond initial questions, I explore the how and why, while considering various "what if" scenarios.

This very basic approach allows for quickly adjusting course if necessary. For implementation decisions, I consider both human requirements and financial investments while weighing out risks.