How are you researching industry conversation on Linkedin if you're not using Linkedin's search/discovery tools?
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Good question! Like the suggestions already given, to follow industry leaders. However, if research means keeping track on certain topics, the use of a sufficient tool does make your life easier!
Keeping up on the most recent posts of industry leaders is key. Just reading what they have to say and reading the comments will take you a long way to understanding the marketing climate and where it's heading.
By following key leaders in our industry.
I keep up with industry conversations on LinkedIn without relying solely on their search tools. I network with key industry leaders and join relevant groups, where I participate in discussions and share insights. Additionally, I subscribe to newsletters and follow influencers who often summarize important trends and discussions from LinkedIn. I also use external tools and websites that track and analyze LinkedIn trends, providing a broader perspective beyond the platform's own search capabilities.
I use an influencer's CRM (ARInsights) that captures LinkedIn posts and references based - you can search via vendor name.