What marketing strategies have you adopted to sell the value of data and analytics to the rest of your organization?

1.7k views4 Comments

IT Director in Travel and Hospitality, 10,001+ employees
Proof of concepts and case studies have really helped as the value is realised right away 
Senior Director, Information Technology in Software, 1,001 - 5,000 employees
Using data to show effective campaign and marketing efforts to lead to opportunity conversion. 
Using data to prescribe effective marketing programs on opportunity conversion.
CIO in Hardware, 1,001 - 5,000 employees
I have recently completed a PoC for 2 different tools & showed demo to the users. Out of 2, one was selected. They liked it. But, the real challenge begins now as it is a cultural change. Many of them would be thinking about the relevance of their jobs after Analytics is implemented. It is going to be tough way forward. There are a few steps I'm taking like training them, telling them it will be good for their own careers, some success case studies & the benefit they derived from it. 
Director, Information Technology in Services (non-Government), 10,001+ employees
Some strategies include: 1) Developing a compelling value proposition highlighting the benefits of data and analytics, 2) Showcasing real-world use cases and success stories to demonstrate the value,  3) Quantifying the ROI and showcase the financial benefits of data-driven decision-making, and 4) Offer a proof of concept to demonstrate the potential value within the organization.

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Important solution for today’s way of working52%

Interesting idea to explore for 202242%

Not necessary6%


986 views1 Upvote1 Comment

CTO in Software, 201 - 500 employees
Without a doubt - Technical Debt! It's a ball and chain that creates an ever increasing drag on any organization, stifles innovation, and prevents transformation.
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