Recent reports show that streaming services (e.g., Peacock) are using huge email campaigns to lower churn and drive retention.  How important is email marketing to your overall customer loyalty strategy, and how are you currently using it?

Peer InsightsProcess Management
1.7k viewscircle icon3 Comments
Sort by:
Director of Sales2 years ago

It is very important, I consider that we are pioneers in e-commerce marketing. We have a good average spam score of -3.3. We keep the subject line length under 36 characters, so we have a better open rate. And we send approximately 1.7 million emails a week. We use it mostly to promote new collections or congratulate our customers in certain ocassions. 

VP of Marketing and Retail Sales in Energy and Utilities2 years ago

Email marketing is getting more difficult in recent times. Customers are overloaded with informations and mails therefore we use them less.

Director of Marketing in Education2 years ago

Our email drip campaigns are very important to keep our prospective students engaged. With all the communication they get from multiple colleges we have to make sure we are on their mind.

Content you might like

AI and Research in Marketing and Communications: How Are You Ensuring Quality and Truth Over Speed? As AI becomes embedded in our day-to-day marketing operations, from customer insight to content strategy, it’s clear we’re gaining speed and scale. But are we sacrificing veracity and quality of output in the process? One of the biggest challenges I'm seeing is the rise of hallucinated content in AI-generated research.   - How do we ensure AI systems are surfacing trustworthy, contextually accurate, and well-sourced information? - Are we building enough verification layers into our AI-driven content and research workflows? - And how are you educating teams (and execs) to challenge AI outputs, rather than accept them at face value? - What frameworks, tools, or governance models have you adopted to maintain integrity and depth in AI-led research and insight creation? - Have you had success (or struggles) balancing speed vs. substance in AI-powered strategies? Your thoughts, examples, and recommendations would be incredibly valuable in helping others try to navigate this shift responsibly.

How do you ensure consistency in messaging across all of your brand’s digital channels and deliver a true omnichannel experience?

Read More Comments

Post-pandemic, will your team be working fully remote, in-person, or hybrid?

Remote26%

In-person27%

Hybrid46%

View Results

What's the most important friction in deploying Robotic Process Automation (RPA) in your company?

Cost of RPA products24%

Lack of developers who can code RPA applications43%

Amount of customization needed to automate business processes27%

Lack of RPA code maintenance resources4%

View Results

What type of resistance are you seeing (if any) to your efforts to roll out agentic AI? Is this causing you to second guess any roll outs?

Read More Comments