Do you send video clips to prospects during cold outreach? Has this helped engagement?
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Videos generally perform better than email, for obvious reasons. People triage emails, spending 1 to 5 seconds scanning the words to decide if they delete it or keep reading. To say it's all about brand/personal recognition and subject lines would be a gross understatement.
Videos, conversely, use multiple communication channels to engage the recipient. When the background is pleasant and/or relevant, the message is personalized, and the sender is attractive, the odds of the recipient hanging in there for 10, 20, or even 30 seconds increase exponentially.
Yes, If the videos are for the right customers, we send them.
We've attempted to send videos as a part of our cold outreach using tools such as vidyard. We have not fully invested in the medium and lightly enforced it with only a couple of reps.
I do believe it is a good tool in the toolkit to create engagement, when done right.
We all know prospects barely read emails, and of course when the content is timely and relevant, to have a short, punchy <2 min video intro hit your prospects inbox should create engagement, however we must remember that prospects typically engage around the 4-5 touch point. With that, it should be positioned strategically within a cadence to increase success.
On and off we have tried using video with mixed results. The open rate has not been great but it has beat non video outreach. Overall I think it is a good idea and the first part of selling is finding out how they want to communicate and if you a sales team that is willing to put the effort in using video then it is worth the time and money imo.
What is the best video length?