Do you send video clips to prospects during cold outreach? Has this helped engagement?

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Director of Sales in Insurance (except health), 2 - 10 employees
In the current world we are active in and due to necessary changes in customer contacts due to covid, video clips have become more an more important.
Especially when you focus prospects to generate new leads or business opportunites, this way of communication is pretty supportive. When placing videos - pretty short, like an elevator pitch - on LinkedIn f.e., you directly can track the relevance, the visitors and of course finally the brutal facts, means the number of potential leads. We use that really often. It is just time you have to invest, we have recognized the more simple authentic clips have the most valuable impact and works best.
Beside the prospect focus, we use that tool also often, when we want to place messages, updates etc. in a short time and with a high openening rate, works also pretty satisfying. 
So, the usage of video clips has helped to enage, we will definately keep on doing this...
Senior Director, Head of Value (EMEA/APAC) at Certinia in Software, 1,001 - 5,000 employees
Video clips provide an opportunity to make your pitch more tailored and personal to a customer situation. The key is to make it short, punchy and adding value. This requires one to do upfront research to identify key messages that resonate, what is the personal value to the buyer/stakeholder, why would we be relevant to them, and any insight that they may not have known. Take this and make it into a short video. More time investment but greater effectiveness in terms of open and response rates.
Director of Sales in Retail, 51 - 200 employees
On and off we have tried using video with mixed results.  The open rate has not been great but it has beat non video outreach. Overall I think it is a good idea and the first part of selling is finding out how they want to communicate and if you a sales team that is willing to put the effort in using video then it is worth the time and money imo. 
VP of Sales in Software, 51 - 200 employees
We've attempted to send videos as a part of our cold outreach using tools such as vidyard. We have not fully invested in the medium and lightly enforced it with only a couple of reps. 
I do believe it is a good tool in the toolkit to create engagement, when done right. 
We all know prospects barely read emails, and of course when the content is timely and relevant, to have a short, punchy <2 min video intro hit your prospects inbox should create engagement, however we must remember that prospects typically engage around the 4-5 touch point. With that, it should be positioned strategically within a cadence to increase success. 
Director of Sales in IT Services, 1,001 - 5,000 employees
No, Never
VP of Sales Manager in IT Services, 51 - 200 employees
Yes, If the videos are for the right customers, we send them.
CEO in Hardware, Self-employed
Videos generally perform better than email, for obvious reasons. People triage emails, spending 1 to 5 seconds scanning the words to decide if they delete it or keep reading. To say it's all about brand/personal recognition and subject lines would be a gross understatement. 

Videos, conversely, use multiple communication channels to engage the recipient. When the background is pleasant and/or relevant, the message is personalized, and the sender is attractive, the odds of the recipient hanging in there for 10, 20, or even 30 seconds increase exponentially.

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Senior Director, Head of Value (EMEA/APAC) at Certinia in Software, 1,001 - 5,000 employees
Active listening to challenges, pains and objectives
Good discovery facilitation
Support in building a business case
Price flexibility (not drops per se)
Focus on customer experience

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