What are some ways to get software developers more engaged with the business value that their work delivers for the company?
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Based on my experience, I want to share a few pragmatic tactics that have worked well to connect engineers with business value:
Make value visible
1. Give each squad a clear North Star and 2–3 business KPIs (e.g., revenue per user, retention, cost-to-serve). Every story links to one KPI.
2. Add a one-line value hypothesis to each ticket: “We believe this will move [metric] from X→Y by [date].”
3. Update the Definition of Done: telemetry + feature flags + experiment plan. Instrument from day one.
Bring engineers closer to customers
4) Quarterly customer shadowing: support rotations, sales calls, and usability sessions. Rotate engineers; share call clips.
5) Give self-serve access to outcome dashboards (adoption, conversion, cycle time, churn drivers).
Bake outcomes into the process
6) Prioritize by impact (ICE/RICE) and show the score + assumptions in the backlog.
7) Dual-track discovery: engineers co-own problem statements/PRDs; reserve ~10% time for discovery spikes.
8) Run a monthly Customer Value Review: demo outcomes vs baseline; pair data with a customer quote.
Align incentives and recognition
9) Include business impact (and learning from experiments) in performance reviews—not just velocity.
10) Close the loop with a 1-page Outcome Card for each release: Problem → Bet → Result (metric delta) → Learning → Next step.
I'd like to add, make the results and achievements of the software visible to the programmers. I know, that not in every case, this is possible, but when it comes to controls, robotics or any other type of comparable solution, demonstrate the final product / solution also once, if possible to show, what the lines of code really achieve at the end.