What strategies are your brand implementing to adapt to the growing trend of streaming and connected TV (CTV) advertising?

Peer Insights
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Analyst Relations in Media2 years ago

we are (v) actively involved in helping with the measurement of CTV Advertising we have been driven by customer demand to support multi-channel measurement across different customer engagement platforms

Marketing Operations & Communications Manager in Software2 years ago

Depends on what industry you are in and who your audience is. 
CTV might not be suitable for every industry, but an easier way would be the streaming content. 
Tailoring ads based on in-depth audience insights enhances personalization and relevance obviously. Also, collaborating with content creators for natural brand integration within popular streaming content seems unmissable in 2024. Aligning campaigns with the broader digital marketing efforts for a unified brand experience is key. 

Marketing Manager2 years ago

Our brand is embracing bringing everything to video we possibly can. From marketing and sales enablement copy, all the way through to detailed product how to guides. It's impossible to tell your story in 2024 if you're not doing it on video.

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