When partnering with your Chief Data Officer, what are the most value added projects you have worked on?
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Start first with understanding data lineage, usage and interdependence. Data visualization goes a long way in educating the relevant stakeholders to know their own data and ask the right question/draw insights. Customer 360, next best offer, propensity modeling, personalized product offering are all good use cases to get some early wins.
Three that come to mind:
Customer Profitability - Data Quality needed for mapping Customer Revenue and Customer Expense Allocation.
Customer 360 - bringing all customer data onto one dashboard for various customer facing persona's to have access.
Employee On-boarding Process Improvements - making sure various data processes and policies are optimized for data quality.
multiple vectors: Internal focus - data programs like re-doing your customer master, pricing and product master. external focus - customer analytics, insights, product analytics that will drive better customer experience. $ focus - Reduction of churn, early warning signs, data sourced leads/pipeline generation
ERP
Internal value focussed projects around running the business were around continuous insights on revenue and budget, customer insights and product margins. Value focussed projects around growing the business were around customer 360, churn probability and potential growth markets and leads analysis