Where can I find a template for the ideal customer profile (ICP)?

2k views2 Comments

Sort by:

Global Marketing Executive/ Head of Marketing in Services (non-Government)a year ago

Gartner has some great data and tools for this.

https://www.gartner.com/en/digital-markets/insights/b2b-ideal-customer-profile

VP of Marketinga year ago

Hi, I usually use "Make my persona" from HubSpot: https://www.hubspot.com/make-my-persona

Content you might like

What’s the best software development methodology for enterprise-level projects?

Waterfall13%

Prototype18%

Rapid Application Development7%

Agile Scrum45%

Agile Kanban8%

Dynamic System Development1%

Lean Software Development2%

Other .. please add it down2%

View Results

Has anyone used an AI-based synthetic data product for gathering customer insights (rather than using traditional market research like a customer survey), and what have people found good and bad about the tools?

Read More Comments

Our company came of stealth in late June, with an AI-powered next-gen DLP solution for GenAI content risks and our target audience are Chief Information Security Officers (CISOs). What are the best ways to get our solution in front of them? We're currently running LinkedIn Ads, Google Ads, and starting to record as guests on podcasts, but are looking for communities, groups, and other educational channels that CISOs use to become educated about solutions.

Could anyone share practical experiences or lessons learned about implementing the LGPD (General Data Protection Law) in public or private institutions in Brazil?

What do you do with unsolicited vendor gifts?

Keep it20%

I never accept them31%

Donate it12%

Depends on the dollar amount31%

Other (leave a comment)4%

View Results