Where can I find a template for the ideal customer profile (ICP)?
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VP of Marketinga year ago
Hi, I usually use "Make my persona" from HubSpot: https://www.hubspot.com/make-my-persona
Hi, I usually use "Make my persona" from HubSpot: https://www.hubspot.com/make-my-persona
ROI has been substantial23%
ROI has been moderate60%
ROI is nonexistent12%
Unsure3%
Lack of IT resources 3%
Difficulty aligning new tools with existing tech stack 31%
Data migration issues 9%
Agility issues 3%
Privacy and security concerns12%
Vendor limitations
Difficulty measuring ROI37%
Something else (comment) 3%
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No recruiting.
No self promotion.
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Gartner has some great data and tools for this.
https://www.gartner.com/en/digital-markets/insights/b2b-ideal-customer-profile