Where can I find a template for the ideal customer profile (ICP)?
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Hi, I usually use "Make my persona" from HubSpot: https://www.hubspot.com/make-my-persona
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For any change and transformation that marketing does invest in, what would you prioritize?
Improving the impact of the marketing organization through org model or operating models 5%
Improving the capabilities of the marketing team through recruiting net new headcount 11%
Improving marketing’s impact through investment in the development of innovation programs 21%
Improving marketing’s performance through the development of new or improved products and services 25%
Improving marketing’s performance through net new investments in data and insights8%
Improving marketing’s impact through the acquisition of net new marketing technology (e.g., operational martech, personalization engine, etc.)6%
Improving capabilities of the marketing team through investments in training and development 21%
Other, please specify1%
Gartner has some great data and tools for this.
https://www.gartner.com/en/digital-markets/insights/b2b-ideal-customer-profile