Where can I find a template for the ideal customer profile (ICP)?

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Global Marketing Executive/ Head of Marketing in Services (non-Government)a year ago

Gartner has some great data and tools for this.

https://www.gartner.com/en/digital-markets/insights/b2b-ideal-customer-profile

VP of Marketinga year ago

Hi, I usually use "Make my persona" from HubSpot: https://www.hubspot.com/make-my-persona

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