Why has strategy evaluation become so important in business today?

I believe, strategy evolution is always a mandatory requirement for any business days. Now it become more formal. 

think about Reactive Vs proactive
with a well thought of yet agile strategy (needed for dynamically changing world) helps navigate the path forward with a purpose and direction. Plan the work and work the plan. Having the strategic plan helps being proactive

Without a strategy, any business will direct its efforts toward a business that will eventually fail. It is as if a chess grandmaster would go to play against an opponent who knows nothing at all, how does it play? what are the patterns it has when certain situations are in place? etc.

Knowing where to walk/when/how in a chosen path is a strategy that all business that has success in their DNA will do always.

With stakeholders expecting more from companies and sustainability becoming a priority, evaluation helps align strategies with long-term goals and social responsibility. By fostering a culture of continuous improvement, businesses can refine their approaches and stay agile in the face of challenges.