CMOs, what do you think is the most important skill you should be focused on personally in order to avoid turnover and build long-term tenure at an organization?

Strategic skills (e.g. change management, strategic thinking, etc.) 60%

Technical skills (e.g., data-driven decision-making)18%

Soft skills (e.g., emotional intelligence, communication skills, etc.)20%

Something else (comment below)

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a year ago

Using those skills to create a strong team that is agile and you can inspire even in the valleys of marketing despair.

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Communication Skills39%

Reliability and Dependability54%

Collaboration and Teamwork62%

Adaptability and Flexibility42%

Positive Attitude and Supportiveness48%

Accountability and Responsibility43%

Problem-solving Skills34%

Empathy and Understanding36%

Resilience and Determination15%

Open-mindedness and Willingness to Learn31%

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