CMOs, what do you think is the most important skill you should be focused on personally in order to avoid turnover and build long-term tenure at an organization?

Strategic skills (e.g. change management, strategic thinking, etc.) 59%

Technical skills (e.g., data-driven decision-making)19%

Soft skills (e.g., emotional intelligence, communication skills, etc.)20%

Something else (comment below)

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2 years ago

Using those skills to create a strong team that is agile and you can inspire even in the valleys of marketing despair.

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Unified Customer Data — one view of the customer across all channels56%

AI-Driven Personalization & Campaign Automation63%

Revenue Operations Alignment — Sales, Marketing, CS working as one25%

Reducing Tool Chaos — consolidating CRM, marketing, and analytics systems6%

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Very concerned50%

Somewhat concerned42%

Neutral8%

Somewhat unconcerned

Very unconcerned

Not at all concerned

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