How would you describe the ROI of GenAI at your organization so far? Do you think the technology is critical to future strategy, or overhyped?

Innovation & Emerging TrendsPeer Insights

ROI has been substantial26%

ROI has been moderate68%

ROI is nonexistent1%

Unsure3%

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Communications Manager in Finance (non-banking)2 years ago

How would that have been measured? As AI can get you next level when it comes to an creative concept, and works fast. But the human factor stays important! Also, at starting with AI. The learning process for prompting (time consuming trail&error) should be taken into account.

But when there - experienced and well - curious about the business case behind your ROI!

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Proven outcomes – Documented success stories and measurable KPIs38%

Implementation confidence – Detailed plan, risk mitigation, and resource readiness46%

Total cost – Clear TCO, price protections, and exit terms38%

Innovation & future readiness – Ability to scale, adapt, and support emerging needs15%

Vendor relationship strength – Cultural fit, governance model, and executive commitment12%

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