How would you describe the ROI of GenAI at your organization so far? Do you think the technology is critical to future strategy, or overhyped?

Innovation & Emerging TrendsPeer Insights

ROI has been substantial22%

ROI has been moderate66%

ROI is nonexistent7%

Unsure2%

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Communications Manager in Finance (non-banking)2 years ago

How would that have been measured? As AI can get you next level when it comes to an creative concept, and works fast. But the human factor stays important! Also, at starting with AI. The learning process for prompting (time consuming trail&error) should be taken into account.

But when there - experienced and well - curious about the business case behind your ROI!

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