In your opinion, what challenge is most difficult to overcome when integrating martech tools with existing systems? Can you share in the comments how you overcame that challenge?

Innovation & Emerging TrendsProcess Management

Lack of IT resources 3%

Difficulty aligning new tools with existing tech stack 31%

Data migration issues 9%

Agility issues 3%

Privacy and security concerns12%

Vendor limitations

Difficulty measuring ROI37%

Something else (comment) 3%

13 PARTICIPANTS
2.5k viewscircle icon1 Comment
Sort by:
Communications Manager in Retaila year ago

The biggest blocker with any tool is having team buy-in. A tool is useless unless it is used (shocking I know)

Content you might like

What are the best use cases of AI you've found so far, or where has AI made the biggest difference in your daily work?

Read More Comments

Why do you think there are so few mature AI-driven autonomous pentesting solutions on the market, and why does this topic seem to generate more hype than in-depth technical discussion?

Read More Comments

Do you think GenAI’s application in marketing has been overhyped?

Yes, it has been significantly overhyped, and does not deliver on ROI promises13%

Yes, it has been somewhat overhyped, but delivers on some ROI promises25%

No, it has not been overhyped and delivers on all of its promises25%

Not, it has not been overhyped, and we believe it will deliver ROI in the future38%

Too early to know for sure

We have not invested in GenAI for our marketing organization

View Results

Which key pentesting capability do current AI-driven vendor solutions most fail to cover?

What attribution model does your organization primarily use in your digital marketing today?

Last-click/single-touch

Multi-touch attribution (MTA) 8%

Data-driven attribution (i.e., AI)66%

Marketing mix modeling (MMM) 25%

Incremental testing

We don’t use formal attribution models

Something else (comment)

View Results